ASPCA: Marketing Juggernaut or Animal Welfare Organization?

I try to assume the best about all animal welfare organizations…until I don’t. I have found over the last 10 years that most of them do some good, and many do a lot of good. And others, such as the now-defunct NJSPCA–an absurd group of mostly obese wanna-be cops who couldn’t make the grade in real life, do no good, except for themselves.

But I never counted the ASPCA, the American Society of Prevention of Cruelty to Animals, in that disgraceful group.  And I still don’t. It definitely does some real good. And yet I am chagrined to see the just-released results of a CBS News investigation that shines a light on the “A’s” (as many call it) spending, specifically the percentage of donations that goes to actually help animals, and where the rest goes. According to CBS, “The ASPCA says the vast majority of donor dollars go directly toward its mission, but a CBS News investigation found there are questions about whether the money is going where donors expect.”

How is that? Well, the investigation continues, “Since 2008, the ASPCA has raised more than $2 billion for animal welfare. In that time, it has spent $146 million, or about 7% of the total money raised, in grants to local animal welfare groups. But during that same time period it spent nearly three times that, at least $421 million, on fundraising. Over $150 million of that went to Eagle-Com Inc, a Canadian media production company, to produce and place ASPCA’s ads.  I can only wonder how many tens of thousands of animals could have been saved, treated, loved and adopted out with $421 million dollars.

Certainly, you’ve seen the ads, unless you literally never watch television. They are heartbreaking, showing covering, shivering, and terrified animals, while a mournful Sarah McLaughlin tune, “In the Arms of an Angel,” plays in the background. Heartbreaking to me, and very effective tugs on the heartstrings of all but the coldest humans imaginable.

Now, obviously, any group funded by donations has to fundraise, and it’s not cheap or easy. But as someone who’s donated a couple times to the A, I became increasingly annoyed that once they had my address, they bombed my mailbox frequently with unwanted and unnecessary “gifts”–calendars I would never use, return address labels I didn’t want, “membership cards” with nowhere to present them, or just slick and glossy appeals for more money, which I would have happily given, except for the fact that I was mad as hell that they were using my original donations on such nonsense.

Moreover, the investigation points out, they give very little of those millions to the local SPCA organizations that do much of the heavy lifting, rescuing animals from abusive and hoarding situations, as well as providing veterinary care and adoption services. Unfortunately for those local organizations, much of the public wrongfully assumes that they’re local chapters of the larger ASPCA. Wrong. They have no affiliation whatsoever, and as the investigation points out, “CBS News spoke to more than two dozen local SPCA’s across the country. A few had received grants worth a few thousand dollars from the ASPCA, which they had applied for. Most, like in Nassau County and Houston, had gotten nothing.”

Finally, and I’m going to pick on him because it’s deserved, the CEO of the ASPCA earned more than $840,000 last year. I choked on that. Granted, it’s just one and the top exec, but for a non-profit organization that ostensibly exists to help homeless and abused animals, that kind of money is far beyond reasonable or remotely justifiable.

So…you can donate to the ASPCA, and again, they do some good works. But better yet, look for a local SPCA, or find a deserving rescue group or shelter, and put your money where it will do the most good.  And you can start with my shelter, Sammy’s Hope in Sayreville, NJ, or Island Animal Alliance, which rescues homeless dogs (“Satos”) from Puerto Rico.

You can find the CBS News clip here.

 

ALDF, ASPCA, HSUS, BEST FRIENDS: PLEASE NO MORE ADDRESS LABELS?

In the last two weeks, I’ve received from animal rescue and welfare organizations to which I’ve donated, two sets of almost identical return address labels, a pocket calendar, and two membership cards. Among other things.

Please STOP sending these things. I don’t want them, I won’t use them, and the money you’re spending to send me what amount to tchothkes isn’t going where it should: to help homeless and abused animals.

I don’t want to be sarcastic, but I know where I live; I rarely if even mail anything anyway, I don’t need a calendar because I have a phone, and in fact I can enter appointments into that phone’s calendar; and there’s no one to even show a membership card to–my beloved Pittie Popeye only reads Croat. And he says “Prestanite slati sitnice!”

So please, when things are back to normal, I’ll start donating again. But I won’t if you don’t stop wasting my money on that stuff. You can even put your newsletters online for a fraction of what you’re spending to print and mail them. These things don’t help critters.

Thank you!